Will Coffee Ever Cost $20 a Cup? Yes, and Sooner Than You Think

Last year, more coffee was harvested than ever before in history. Traditionally tea-drinking nations, like China and Japan, now also have booming coffee cultures. Some projections indicate global coffee demand could still double by 2050. But by the same year, thanks to rising global temperatures, roughly half of the Earth’s land suitable coffee-growing will no longer be viable for coffee farming. In other words, to keep pace with demand, producers will need to grow twice the coffee with half the space.


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