The Milwaukee-based brewer has been rolling out coffee-flavored beer in a number of markets since early July. The brewery, which was founded in 1844, is known by PBR and is calling the new quaff hard coffee. It is a caffeinated, malt beverage with five percent alcohol by volume that contains real Arabica and Robusta coffee beans, milk and vanilla flavoring.
The drink does not actually contain beer, but is rather a malted beverage mixed with real java. Hard Coffee will be tested in five states to start. Those include Pennsylvania, Maine, New Jersey, Florida, and Georgia. The beer received a 3.833 rating, out of five, on the beer-rating site Uptappd. The company said, in a press release, that the beer is “designed to meet the needs of the next generation of American consumers.”
Blue Bottle Coffee: How a struggling clarinet player used $15,000 in credit card debt to launch a $700 million brand
There are only two things James Freeman has ever really wanted to do: play the clarinet and make coffee.
Today, Freeman is best known as the founder of Blue Bottle Coffee, the premium coffee chain with the simple, yet stylish, blue logo that adorns more than 75 upscale cafes around the world where you can buy a roughly $5 drip coffee made from high-quality single-origin, freshly roasted artisanal beans. In 2017, Swiss food giant Nestle bought a majority stake in Freeman’s company in a deal that reportedly values Blue Bottle at more than $700 million.
But before Freeman was the founder of a company that is set to roast more than 2.6 million pounds of coffee beans this year, he was a struggling classical musician roasting his own fresh beans as a hobby.