Chill with a treat: How to highlight cold coffee drinks as snacks
For most consumers, coffee is more than just a morning ritual and a breakfast beverage; it’s a treat to brighten up any part of the day. Indeed, 59% of consumers report purchasing coffee beverages as a snack at least occasionally, according to Technomic’s 2018 Snacking Occasion Consumer Trend Report.
That’s especially true for cold coffee drinks, which are often perceived as a snack all by themselves or paired with a sweet or savory indulgence. And restaurants have taken notice and are capitalizing on its popularity—the number of iced coffee drinks on menus grew 47.1% year-over-year, according to Technomic’s 2018 Bakery and Coffee Cafe Consumer Trend Report. Here’s how restaurants can keep things going, highlighting cold coffee drinks as perfect snack opportunities.